The Christmas is synonymous with consumption, so employers must be prepared to address a few months when purchases are multiplied. With the heyday of social networks and online sales , this year Christmas shopping will be marked by e-commerce . For this reason, businesses that do not yet have the online service, will have to work hard to make a place among the most modern companies and respond to consumer demands.
We give you several Christmas marketing tips so you can take advantage of your business at this time:
Create a Christmas atmosphere.
The streets, shops and houses are loaded with ornaments and colors that indicate that Christmas has already arrived. Why not also put them on our social networks and website? Changing the Facebook profile picture or adapting your logo or slogan with colors and characters typical of the season, can captivate customers with the spirit of Christmas.
Send Christmas greetings to your customers.
Congratulating Christmas is a gesture with which to express your appreciation and thank the trust that customers have placed in you during the year. You can do it with a physical or electronic card , but the most effective method is congratulation through video . It must be of quality, personalized and with a touching message according to your audience.
Use email marketing.
Through emails , you can send your customers discount coupons, gift tips or promotions of the month. Remember that it is a time of many purchases so do not forget to also promote yourself through social networks and interact with your customers during these days.
Perform some kind of social work.
Collaborating in charities can bring a good image to your business. Campaign through social networks . You can invite your customers to contribute with a toy, food or clothing and then donate it to a solidarity foundation. In return, offer them a discount for each item they carry.
Update your website.
You must have your website updated . It is important because of the number of online consumers there are, especially, at this time of year. You can add a Christmas section to get the attention of your customers or facilitate the search for the desired products.
Conduct an emotional campaign.
You can take advantage of the emotions of consumers during these days to improve the communication strategy and thus consolidate your brand. Companies like Coca-Cola or Starbucks have carried out this type of Christmas campaign and it has become the most anticipated time of the year for customers.
The marketing done this season is a good opportunity to expand your business. Take advantage of it by conducting a good Christmas campaign , but remember that it takes time and help from experts so that the above mentioned tips can be carried out in a professional way.