Greeting cards are a big business. People need them for countless times. Not only send them to greet for birthdays, deaths, graduations and anniversaries, but also to create encouragement to your loved one’s day. Many people would never think of delivering a gift without a greeting card attached to it. If you have a unique idea for a line of greeting cards and an artistic talent or even a talent for writing, you can start a greeting card business from home.
Items you will need
- A computer
- A machine to send fax
- One phone
Visit several greeting card stores and gift shops to browse your selection of cards. As you do so, try to determine what is missing or how you could produce better cards. If you can find a need in this market, you can experience success in this business by completing that lack.
Brainstorm to make unique greeting cards for your business. For example, you can choose unique messages to include in your cards and then develop designs by hand or use a desktop advertising program to create an attractive work of art.
Decide if you’re going to specialize in cards that contain inspirational messages, funny greetings or both. If you really want to do something different, you can create greeting cards that have powerful messages inside.
Buy the materials that you will need for your business of greeting cards. If you are going to do them manually, you will need a wide range of papers, pens, crayons and special embellishments. If you are going to design your cards on your computer, you will need a desktop advertising program, a scanner, a printer and cardboard or photo paper. A paper cutter can also be very useful.
Write a business plan for your business. It includes the funds you will need for the initial expenses, as well as information on where you will buy your supplements and how you are going to start your business. You can also include the expansion objectives of your business over time.
Request a commercial license. Many jurisdictions require a business license even if you carry out the business in your home.
Establish a home office where you can create your thank-you cards, carry out your trade and carry out administrative and marketing tasks. If you do not have a room for an office, consider establishing a space in a finished basement, a dining room or even a guest room.
Bring your office or space in your home with the basic items and office equipment, as well as the necessary elements to make cards. Set up your computer, your fax machine and the phone in the same place. You can use this space not only to design your cards, but also to communicate with your potential customers and suppliers.
Make several samples of greeting cards to attract customers. Use photographs of them to create marketing materials, including brochures and flyers.
Create a website to sell your greeting cards. Choosing a catchy name can help customers find you.
Ask local businesses, such as gift cards, gift shops or craft companies, to show your cards in their stores. Some will do it temporarily while you try to generate interest in your cards. If customers are interested, it can become a permanent sample.
Sell your cards at craft fairs, church bazaars and special events. You can also ask family members and friends to show examples of your cards to their friends and coworkers.